Saint Bibiana is the patron saint of hangovers, and therefore the perfect namesake for a line of natural alcohol detox shots—Nightcap, Morning After, and Lighten Up. I worked with the founder, Jen Du, to establish the brand as a whole, as well as to create all the graphics for the launch campaign on IndieGoGo and then for each piece of packaging from the individual bottles, to the display packs when on shelves for retail.